2023, Volume 26, Paper 11
ISSN: 2209-6612

The Influence of Emerging Artificial Intelligence Technologies on Australian Wheat Markets and Value Chains

Bella Willinck  – School of Agriculture, Food and Ecosystem Sciences, University of Melbourne

Abstract

In this paper the potential influence that emerging artificial intelligence (AI) technologies will have on both the marketing and the value chain of the Australian wheat industry is outlined. With AI’s expanding applications in industries globally, its potential influence and benefits in the wheat industry are significant. Through the amalgamation of data gathered by AI, decisions can be made in all aspects of the value chain with increased information, and therefore reduced risk. Considering the Australian wheat industry’s importance in the Australian economy, predicted to be valued at $15 billion in 2022-23, utilising emerging technologies such as AI would seem to be integral to maintaining high production levels. Analysing the potential benefits and challenges of incorporating AI into wheat production systems provides an indication of the opportunities for increased efficiencies.

Key words: artificial intelligence, wheat, value chain, marketing, data analysis

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