2017, Volume 20, Paper 3

ISSN: 1442-6951

Pakistan Peach Value Chain

Kaiyan Yousaf –  Master of International Business, University of Melbourne, Melbourne, Australia, and Value Chain and Development Consultant, Pakistan

Abstract

The peach value chain of the Swat region of Pakistan is plagued by high levels of wastage and low margins for upstream participants. It is predominantly a low cost value chain and less importance is given to responsiveness. The most crucial drivers affecting its performance are an inefficient and wasteful transportation system and information asymmetry. A clear vision needs to be designed collaboratively by stakeholders to introduce safer, more specialized, vehicles and to utilize Information Communication Technology (ICT) tools to increase the collection, flow and availability of information to all participants. This can be achieved by promoting the benefits and costs of investment to the value chain participants. However, in a developing country context such improvement is not possible without the support and assistance of the government and donor agencies.

Key words:  Peach, value chain, Pakistan, information

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