2020, Volume 23, Paper 5

ISSN: 2209-6612

Value Chain Analysis of Honey in India

Akshita Kapoor – Postgraduate student, Centre for Global Food and Resources, University of Adelaide.

Abstract

This paper uses the principles of value chain analysis as a tool to determine the restrictions to the growth, development and competitiveness of the honey industry of India and to propose mitigation strategies. Information evaluated includes honey production and yield patterns, advertising and marketing, preparing, processing, exchanging and trading along with its value chain. The performance of India’s honey value chain was analysed in terms of governance and administration, production and processing, integrated marketing communication, and product value in order to improve the prospects for future expansion and advancement in the Apiculture activity.

Key words: Honey, India, beekeeping, value chain

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