1998, Volume 1, Paper 15
ISSN: 2209-6612

Industry Funded Wool Promotion
An Economic Perspective

Stephen Beare – Australian Bureau of Agricultural and Resource Economics

The issue of whether industry funded promotion of generic agricultural products pays has been debated for a long time. Despite a number of economic studies, the majority of which attribute significant increases in demand to the promotion of agricultural products, a considerable degree of skepticism appears to remain. The skepticism stems, in part, from the practical difficulties in defining and measuring the impacts of promotional expenditure on product demand and then determining who are the winners along the product chain between primary producers and the final consumer. The question is difficult to answer with any degree of certainty.

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