2024, Volume 27, Paper 6
ISSN: 2209-6612

What are the Key Growth Barriers Facing the Australian- Grown Coffee Value Chain?

Macey Holland – School of Agriculture, Food and Ecosystem Sciences, University of Melbourne

Abstract

Coffee is an everyday tradition for 75 per cent of Australians. The average Australian consumes 2.1 kilograms of coffee each year (2021) and 65 per cent have a coffee machine at home (Accumulate, 2023). Despite the popularity, Australia’s coffee production statistics are the opposite of it’s sky high consumption, with only 50 commercial coffee growers that produce around 600 tonnes of green beans each year (Orr and Escudero, 2021). In this paper, the domestic coffee value chain is described and the key growth barriers influencing domestic coffee production in Australia are discussed. These barriers include access to information and industry collaboration, geographic location and global competition. There is opportunity for industry growth, however it is subject to reduction of the influence of these growth obstacles. 

Key words: Australian coffee industry, value chain, barriers to growth

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