Universities as Cemeteries by CDO Chris Patton
Friday, August 28th, 2009I recently had the good fortune to be able to attend the Council for the Advancement of Standards in Education (CASE) conference in the Excited States of America.
University of Stanford President John Hennessy said “Being President is like being a cemetery caretaker. There are a lot of people below me, but no one’s listening”. It’s good to know that the trials and tribulations, the caricature of universities everywhere remains common.
Speaking of trials and tribulations, on a personal level I was also struck with the scale of issues in California alone as a result of the GFC. The 5th largest economy in the world was issuing “IOUs” (they were assuringly relabelled as ‘Warrants’) as a result of the Legislature not having agreed on how to balance the budget. The California State University (CSU) system alone is essentially the size of Australia’s entire higher education enrolments at 480,000 students. 23 campuses, just under 4% of the State budget at around $3b and a need to reduce operations by $600m due to budget cuts from a State that has literally run out of Uncle Sam’s greenback. You think we in Australia have problems? - we are indeed the Lucky Country by comparison.
I was more intrigued by the comparatively rapacious use of web 2.0 (”two-oh”) by US universities including for purposes such as levelling stakeholders toward State politicians to lobby for the university’s desired outcomes, or for harnessing online communities towards the universities’ interests. Interesting examples of tweaking what might otherwise seem obvious included:
- i) Stanford President Hennessy spoke of the 1 million downloads when Stanford loaded its Apple iphone programming course online http://news.stanford.edu/news/2009/april1/free-iphone-software-development-course-apple-040109.html
- ii) Utilizing social networking sites such as LinkedIn, Facebook, etc as the centre for harnessing activity (e.g. alumni) as opposed to using Facebook as the referral source. 250 million people can’t be wrong…(can they? Worth noting that FB had 100m users just last year)
Also speaking at the opening plenary was Tim O’Reilly, the technology, media analyst and personality thought to have coined the phrase “web 2.0″; Tim has 750,000 followers he says on Twitter. That was in July, and I checked today and it’s now 964,195 followers.
To me, his interesting points were to observe that the current web 2.0 environment is all about content. If web 2.0 has facilitated networking then networking is still about user-generated content. However, whereas some perceptions are that social networking sites are banal places where asinine social commentary is made, successful social networking sites are about information and people care about what others are saying. Information that builds on knowledge, content linking to content is ‘where it’s at’ and the more relevant the content is to the user, the more powerful the site harnessing the facilitation of that content - witness, at one level, evidence of this in the dominance of Facebook and Google bringing or linking content sufficient to generate a buck or two…. If you were in any doubt, worth noting that Google revenues were $5.7b in f/year ‘08 alone.
And so is all this social networking bumff just about non-academic matters?
Academia on Facebook?
Not quite. Sober minds are turning to alternative models of aiding The Scientific Discourse in the world’s third oldest profession. A 2008 Economist article explained how Web 2.0 influences were shaping scientific debate [1]. Acknowledging the time-proven ability of peer-reviewed journals to build knowledge by “filtering out dross”, the article argued that this process was not exactly alacritous, thus limiting fast-moving debate on new discoveries, scientific progress and so on.
There are obviously downsides however to a pervasiveness of content thanks to technology, and another Economist article referred to University of Chicago sociologist James Evans’ work, published in Science, showing how the powers of search (e.g. through current technologies of online databases), while ensuring more journals were accessible online, was actually resulting in fewer articles being cited in the reference lists of the research papers published within them. In short, like web search results, the most recent publications were getting the most attention and the most citations, resulting in a tightening noose around a set core of recently published articles.
In the “old days” such as my own not-so-long-ago-but-clearly-a-different-world of post-graduate study, one would have had to read a passive, physical, encyclopaedic index of works with titles and authors alone, and as such “as happened with printed journals, [this] forced readers to cast at least a cursory glance at work not immediately related to their own-or even that the mere act of flicking through a paper volume may have thrown up unexpected gems. This may have led people to make broader comparisons and to integrate more past results into their research.”[2].
We have here at UNE been speaking of “e-” things including “e-research” and without comment here on the debate on the suitability of “e-” as suitable nomenclature, the Economist article [1] points out that blogging for research is already well underway: http://researchblogging.org/
In sum, it’s interesting and important developments (and times) for academia in the web 2.0 world and beyond.
[1] http://www.economist.com/sciencetechnology/displayStory.cfm?story_id=12253189
[2] http://www.economist.com/sciencetechnology/displayStory.cfm?story_id=11745514
