The Business vs Social/Human Capital Agendas by PVC Dean Victor Minichiello
Friday, March 27th, 2009As UNE enters a new phase in its governance and operations, I think it’s timely that we consider the imperatives that have driven decision-making at UNE over the past few years, as well as the imperatives we would like to see driving decision-making in years to come.
I believe history will show that the experiment of ‘economic rationalism’has been a failure, as measured by its impact on the environment, its failure to close the gap between the rich and poor, the ill-health of the economy, and the kind of social relationships it has established between people, which are characterised by disengagement, individualism and consumerism.
U.S. philosopher Susan Anderson does an excellent job of explaining how big business has contributed to the current economic crisis in her essay “The Current Crisis in American Morality: How Big Business Has Contributed to, and Ought to Address, the Crisis” (available online at http://www.humboldt.edu/~essays/anderson.html). It is her contention that ‘the business model’ may not be the best model to guide decision making or our lives. One only has to look at the Enron and Wall Street disasters to see that she has a point.
As people turn away from the values of Big Business, we see more and more support for a ’social inclusion’ agenda. This agenda is about addressing issues of humanity, cleaning up our battered environment, reducing the gap between rich and poor, and investing in social and human capital, and not just economic capital. UNE, I believe, has been waiting to embrace this agenda.
Of course, I am not saying that we should throw away financial accountability and good business practices. That would be foolish. No household or organization can operate without respecting its bottom line. And no one can afford to go on a shopping spree until they drop. Caring only for today and worrying about how to pay for it tomorrow is what has created the culture of individualism we see around us.
So how does this apply to UNE? Let me pose the following questions: Does creating an environment where schools are largely assessed on their efficiency as cost centres foster collaboration? How will we invest in social and human capital as a long-term objective? How does UNE position itself within this new and exciting context?
I am concerned that asking schools to be economically viable cost centres may have some unintended consequences. Such as creating an environment where the only concern is maximising a school’s income through its EFTSL load (our currency), instead of making curriculum decisions based on solid academic and innovative grounds, sharing the income, and using the available expertise in the organisation — and beyond — to foster the very best that interdisciplinary knowledge has to offer to the future generations of our nation.
What does it mean to invest in social capital programs, when the social inclusion agenda is about helping the disempowered, disadvantaged, impoverished? These people are not likely to be in a position to pay for our courses. Rather, we’ll need to tap into the government agenda and other sponsors in a way not seen before. This will require a language, a way of thinking, and a way of connecting that is radically different from the past. But if UNE values social inclusion equally or even more than the almighty dollar, might we not emerge as an innovator in the current environment?
One of the most exciting concepts I have heard in a long time is that of repositioning UNE as a leader in distance education via the ‘e-university and using the social technologies and expertise of our academic staff to extend our reach globally, thereby influencing the knowledge and lives of many people around the world. By embracing the social inclusion agenda in this context, I believe we can achieve regional relevance and make a global impact, demonstrate innovation in the way we communicate, make our on-campus experience a truly five-star one, and create partnerships based on real, positive outcomes for all concerned.
Will a social and human capital agenda capture the UNE imagination? I hope so — but I’d like to know what you think. You’ll notice a link to ‘comments’ at the end of this blog post (if you’re reading this in The UNE Voice, click ‘read more’ to go to the blog). I’d like very much to read yours and gather your ideas on this important topic.
