Archive for the ‘Retention’ category

Facebook and Retention

October 18th, 2009

Retention is a popular subject for those of us involved in BI and DW these days.  There is barely a week that goes by without someone asking for some retention statistics or wanting to know what we can bring to the process.

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I’m interested in claims reported on the BBC website that Gloucester College is seeing “significant improvement” in retention through the use of facebook.  As you may know, UNE has been an active advocate of Facebook for some time, a fact I proudly reported earlier this year and strategies such as these are very useful for UNE where such a high number of our students are based off-campus.  But I’m not sure how any of these various strategies can be directly associated with a change in retention.

While we all wish that the features of Facebook would just naturally appear in a Virtual Learning Environment or an online portal of some kind that students interact with, the painful truth is that they don’t, and even if they did students wouldn’t use them.  They like Facebook and they’re on that platform anyway so it would appear that Gloucester College and City of Sunderland College are finding ways to go with the tide rather than against it.

The problem of seeing who is using these systems, for how long, when and for what is something I feel is necessary before we can start claiming that they are having a direct affect on issues such as retention.  Maybe these UK colleges have found a way to tap into useage stats or perhaps they’ve built their own applications that include transaction logging which they can track back to some kind of student ID.  Maybe I’ll see if I can find out…

Attrition in Online and Campus Degree Programs

June 29th, 2009

A very detailed study of attrition in a “national research university in the southeastern United States” has been published in the Online Journal of Distance Learning Administration. You can find the study in full here.

The study has found, not surprisingly, that online or distance education students have a higher rate of attrition than on-campus students.  That certainly is aligned with findings here but the study takes this basic premise much further and introduces various demographic characteristics into the equation.

attrition-bucket

Three research questions form the main body of the study

  1. To what extent do dropout rates vary by program delivery mode, online vs. campus face-to-face, for master’s degree programs?
  2. What demographic and academic characteristics are significantly associated with dropout in master’s degree programs?
  3. How do the demographic and academic variables significantly associated with student dropout differ between the two delivery modes, online vs. campus face-to-face?

As recognised by the authors (Belinda Patterson and Cheryl McFadden of East Carolina University) the study is limited to one institution and one degree program, furthermore the students self-selected rather than being selected at random but there are still some interesting conclusions such as “High dropout rates have been viewed as an indicator of program quality; however, the findings of this study suggest that dropout rates may be explained by other factors as well”.

War of Attrition (Part 2)

March 3rd, 2009

Updated: March 7th 2009

Since my previous post on this subject last week I’ve been digging a little more and received some great information both from you at other institutions and from our friends at DEEWR Higher Education Data Collection to whom I am most grateful.

Since there is so much detail I’ll just tackle Attrition in this post.  The offical explanation from DEEWR is what follows:

DEEW calculate the attrition rate by processing an annual baseline enrolment dataset, a completion dataset and then an enrolment dataset for the subsequent year.  I think they must also consider a completions dataset for the subsequent year too but they don’t specifically say this.  Sof looking at retention in 2008 for 2007 enrolments, the approach is something like this:attritiondiagram

If a student from the baseline file is not on the subsequent enrolment file or completions file they are classified as ‘attrited’.  Some further filtering of the baseline dataset is performed by DEEWR for their own calculations so that it only includes:

  • Bachelor-level students
  • Commencing students
  • Sole/Major course

DEEWR aren’t concerned about matching students in particular courses or awards, they just look for the same student with the same provider.  They acknowledge the limitations of this but due to so many students graduating in an entirely different course from that which they were enrolled in they have no other option.

As UNE has a lot of distance education students who study part-time, this definition of attrition doesn’t make us look too good as many of our students elect to have a year out or complete their Bachelor-level study over more than the typical 3 years.  DEEWR clearly recognise this when they say:

When we calculate attrition rates, we do just compare the year immediately subsequent to the baseline year. Although we are aware that a limitation of this is that students on program leave will be included as attrited students, we do not have any way of identifying them.

So there you have it, ATTRIT101 in all its glory.  Next up is Progress and then Retention.

Related Posts:

War of Attrition (Part 1)

War of Attrition (Part 1)

February 23rd, 2009

Aside from causing me to look up it’s origins, this term is the cause of a lot of higher education activity right now.  Put bluntly, more than ever we need to minimise attrition and keep our students.  Putting the softer aspects of that to one side this implies we must be able to measure attrition and of course to measure something we need to have a definition.

attrition-bucketThat last bit is where somehow things seem to get complicated which of course makes reporting using BI a bit difficult.  You would think that the formula for measuring attrition or retention or completion was simple, widely known and certainly consistently applied, at least within Australia and New Zealand, if not internationally.

The reality seems to be quite different.  Ask your colleagues for a definition of any or all of these and I suspect they’ll give you a range of responses.

Stepping back and considering where attrition fits in the overal student administration lifecycle helps and in the spirit of Glasnost I offer you the following very simple and universally applicable context (straight off the DEEWR website here).

the attrition rate plus the retention rate plus the completion rate for a given student population in a given year will equal 100 percent

As you can tell from the title of this post, I’m hinting that there is more to this subject than perhaps initially meets the eye.  I will explore each of these three elements in more detail soon with the intention of putting some transparency around the whole topic, in the meantime here’s the high-level scene setting definition of them.

  • Retention is all about students who continue their studies the following year
  • Completion relates to those students who complete their studies at an institution
  • Attrition is a measure of students who do not continue or complete their studies at the same institution the following year

I’ve actually found it extremely difficult to find a current, authoritative published source on any of this information.  The only definitions I could find on DEEWR web pages relate to 1999-2002 data and it is not clear if the formula has changed since then.  Next step for me is to talk to our Planning department and find out their take on it all.