Last month’s post about the correlation between course searches and enrolments has provoked quite a lot of discussion and comment and led me to look into Google Insights for Search which tells us about the number of searches for a particular term relative to the total number of searches done on Google.
The image below is a summary of searches for UWS, Deakin and QUT since 2004. The interesting bit is perhaps the rise in searches for UWS in that timeframe.
You can look at the results by region. For Australia unfortunately that only seems to be state but still it confirms what one would expect - that Deakin has most searches originating in Victoria, UWS in New South Wales and QUT in Queensland:
Fans of maps can see an interesting visualisation ‘movie’ that replays the number of searches for one of the search terms over the period of the analysis. In this case here is the latest map for Deakin searches:
You can also see a further breakdown of any of the given search terms. In this case here are the ones for UWS.
And finally, a list of search terms that are increasing in popularity for a given period. In this case, the last 12 months for UNSW. Breakout indicates over 5000% increase in search volume for the period.
It is interesting but I’m not quite sure how this information can be used in our higher education context. Maybe that is why Google label the facility as a way to ’see what the world is searching for’.
Check what the world has been searching for in the last month and you’ll find Patrick Swayze, The US Open and the German elections featuring pretty highly. Hmm…






