Archive for the ‘Google’ category

University Web Searches

October 2nd, 2009

Last month’s post about the correlation between course searches and enrolments has provoked quite a lot of discussion and comment and led me to look into Google Insights for Search which tells us about the number of searches for a particular term relative to the total number of searches done on Google.

The image below is a summary of searches for UWS, Deakin and QUT since 2004.  The interesting bit is perhaps the rise in searches for UWS in that timeframe.

google-insights-universities

You can look at the results by region.  For Australia unfortunately that only seems to be state but still it confirms what one would expect - that Deakin has most searches originating in Victoria, UWS in New South Wales and QUT in Queensland:

regional-interest

Fans of maps can see an interesting visualisation ‘movie’ that replays the number of searches for one of the search terms over the period of the analysis.  In this case here is the latest map for Deakin searches:

deakin-map

You can also see a further breakdown of any of the given search terms.  In this case here are the ones for UWS.

uws-search-terms

And finally, a list of search terms that are increasing in popularity for a given period.  In this case, the last 12 months for UNSW.  Breakout indicates over 5000% increase in search volume for the period.

unsw-rising-searches

It is interesting but I’m not quite sure how this information can be used in our higher education context.  Maybe that is why Google label the facility as a way to ’see what the world is searching for’.

Check what the world has been searching for in the last month and you’ll find Patrick Swayze, The US Open and the German elections featuring pretty highly.  Hmm…

Value driven IT?

September 12th, 2009

We all want to do new cool stuff and not worry about the more boring IT stuff.  I dream up at least a couple of new ideas a week that I’m convinced would be worth investing some time in but I rarely get to prove them because of the more boring IT stuff that just has to be done.

Well I actually think we need to do new cool stuff and not worry about the more boring IT stuff.

One of the principles of Scrum is that the work you do is business value driven.  You do the things that have the biggest impact, the useful things, the things that people need and which give us an edge or push our service levels and capabilities out a little further.  And lets face it, these are the things that only people immersed in the organisation tend to be able to do (if only they had the time to do them).

Even at UNE where we are fortunate to have a relatively recent and therefore still quite clean warehouse and BI implementation we have to do maintenance and housekeeping which simply has no direct business benefit.  When you only have a team of 3 tasked with providing intelligence to the entire institution, you don’t have a lot of time for upgrades.

I’m therefore intrigued by things like Google Apps which claim (amongst other things) to help free up IT resource by handling the more mundane aspects of our lives, and note with interest the pace at which Google seems to be swallowing up the education market across the globe.  Their latest website shows a map which claims Australia has between 250K and 3 million education users and over 5 million worldwide.  I know that Adelaide, and Macquarie universities use Google Apps as do Waikato and Auckland in New Zealand and recently they were joined by the NSW Department of Education.  Just four days ago, Dublin University rolled out email to all its students, ad-free with 7GB of storage.

google-apps-map

Google have also just launched the Google Apps Education Community Site and the Google Apps Education Resource Center.

If you use Google Apps, what is it like?  As a member of staff or a student?  As an IT person? Does it help, does it make life easier and does it free up some of your time? Does it even save you money as Google claim it will?

Initially I think my view of this type of ASP model was a sceptical one, I probably thought of it as the thin end of the outsourcing wedge, or just another large corporate trying to get easy revenue from the education sector.  But I think differently now, I think that anything that allows us to focus on what we need to be doing and what our institutions want us to be doing has to be good - because then we are delivering business value.