Less is More

October 23rd, 2009 by Rob Hale Leave a reply »

I saw a link to this on Flowing Data just now. Jessica Hagy is the illustrator and author and she’s been doing similar wonderful work for over 3 years and won countless awards for it.

I think it is a great reminder to those of us working in BI/DW that sometimes we can overwhelm our audiences with information and that there is a trick to finding the right balance.

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The temptation is to give lots and lots and lots of information and let the audience worry about interpreting and acting on it.  I think I’m guilty of that at times.  We’re working on our Exec Dashboard delivery right now and guidance from visualisation experts like Stephen Few points to the same thing – keeping it simple can actually be quite difficult but makes the consumption so much easier.

Posted in Business Intelligence, Fun

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9 comments

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  3. Keith @ Free Edu Links.com says:
    August 28, 2011 at 02:56

    Hi Rob,

    This is particularly tur in internet marketing were people give out far too much info leading to information overload.

    Keep it simple is the best way,

    Thanks

    Keith

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